Heroes.

So this hero image has absolutely nothing to do with anything, but I just wanted to get one up due to my prior failures. I have to give Burk mad street credz for this one, he helped me out big time. Thanks, Burk.

Welcome back, friends. Hope you enjoyed your 4th of July weekend. Week 3 came and went…here’s what happened:

CODA

You should know that I have this peculiar obsession with super heroes – and wanting to be one. In honor of me finishing 100% of Codecademy, I dubbed myself “CODA”. My alter ego is some bad-ass (again, still not sure if profanity gets the green light. #yolo) chick who hacks CIA level computers and wears super cool leather outfits and is really freakishly in shape. Also, she has maroon hair. Maybe if I finish learning other languages of code, CODA will come to life. Until then…happy dance time for the small wins.

Project Burrito

Team RB is currently in the planning stages of something very awesome. I won’t reveal exact details, but I will tell you this: we titled this awesome thing “Project Burrito” (trust me, it has nothing to do with that divine Mexican cuisine), and it is somewhat community related. So, in preparation of that, I read 2 blog posts on Community Building. The first one I read was off of Kapost’s blog titled, The Importance of Community to Content . This blog is centered around the idea that just creating awesome content is not enough. You need to engage with your community in order to nurture those relationships. The posts also mentions two benefits that communities deliver to brands is research and advocacy. The best part about a community is that if you successfully set one up, they eventually become self-sufficient. I like to think of communities as meet-ups in real life. If you shove a bunch of people who “work in tech” into a room, the conversations are bound to be centered around something tech-related. Just from conversation alone, you and your users will benefit greatly. I just love communities, I don’t think they receive enough credit. As Burk would say: I’m totally “geeking” out.

The other one I read was off Lithium’s blog. They’re an awesome SaaS-based company that provides community software for other companies. I’m kind of weirdly in love with them. This one was titled, Community Management 101 . My favorite tip was to love what you do. That really resonated with me because community managers, in particular, have to have a certain voice that conveys sincerity and passion, or else the entire community will fail. This post also talked about getting the rest of your team onboard for having a community, which is something I am aiming for. I know that everyone on Team RB has signed off on Project Burrito, but I want to make everyone get weirdly excited like I am.

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Okay next for training week 3 was to complete an EP of our choosing on the Digital Marketer site. I chose Twitter Ad Hacks (cue: “minimalist” title that is so typical SF ). After Craig and I spoke during our 1:1, I realized he was right – different perspectives can provide new insights, which ultimately add to existing knowledge. So even though I think that social is my “bread & butter”, I realized that everyone is always learning. Except mothers, they know everything. One big key takeaway I got from this EP was to really utilize Twitter Cards. Twitter Cards make it easier for your followers to quickly convert to customers because the CTA is so easy – all they have to is click a button that has a standout image. I think Twitter Cards are so successful because they’re incredibly convenient, and that’s what we’re all concerned about these days. My generation has the attention of a goldfish, so as a marketer we have to capture their attention quickly. Another big advantage of Twitter cards is that is maximizes your character count up to 200 more characters, so that’s a perfect opportunity to squeeze in some more rich content. Best part of Twitter Cards – they’re so easy to set up.

And that’s a wrap. –scene–

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Elyse June